On Advertizing in Freeware

In the news today the analytics numbers of PinchMedia are widely discussed. PM claims that the average user doesn’t use free software for long and hence using advertizing to make some money isn’t your best choice at all.

After reading this I gave my ownnumbers gathers since late october last year a closer look and in fact it looks alsmost identical to the graph PM is showing. If you spread the money I made by advertizing over the units downloaded I got around 2 US-Cent per Unit, leaving about 1 cent after taxes! Wow…impressive, isn’t it? ;)

On the other hand the money I made with advertizing was three times the mones I made with the ad-free version of Awake. Well but if you consider that Awake itself is one of the better suited applications for advertizing since you probably use it several days a week repeatedly, this whole advertizing-experiment is a big failure in my opinion.

Right now I’m thinking about combinig both versions of Awake to just one that is sold for $0.99 only…maybe that’s the best way to go. We will see!