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	<title>Software Diner &#187; Advertizing</title>
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		<title>On Advertizing in Freeware</title>
		<link>http://www.software-diner.de/inside/en/2009/02/uber-werbung-in-programmenon-advertizing-in-freeware/</link>
		<comments>http://www.software-diner.de/inside/en/2009/02/uber-werbung-in-programmenon-advertizing-in-freeware/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 14:22:49 +0000</pubDate>
		<dc:creator>Markus</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertizing]]></category>
		<category><![CDATA[Awake]]></category>
		<category><![CDATA[Software Diner]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.software-diner.de/inside/en/?p=950</guid>
		<description><![CDATA[In the news today the analytics numbers of PinchMedia are widely discussed. PM claims that the average user doesn&#8217;t use free software for long and hence using advertizing to make some money isn&#8217;t your best choice at all. After reading this I gave my ownnumbers gathers since late october last year a closer look and [...]]]></description>
			<content:encoded><![CDATA[<p>In the news today the analytics numbers of <a href="http://www.pinchmedia.com/blog/">PinchMedia</a> are widely discussed. PM claims that the average user doesn&#8217;t use free software for long and hence using advertizing to make some money isn&#8217;t your best choice at all.</p>
<p>After reading this I gave my ownnumbers gathers since late october last year a closer look and in fact it looks alsmost identical to the graph PM is showing. If you spread the money I made by advertizing over the units downloaded I got around 2 US-Cent per Unit, leaving about 1 cent after taxes! Wow&#8230;impressive, isn&#8217;t it? ;)</p>
<p>On the other hand the money I made with advertizing was three times the mones I made with the ad-free version of Awake. Well but if you consider that Awake itself is one of the better suited applications for advertizing since you probably use it several days a week repeatedly, this whole advertizing-experiment is a big failure in my opinion.</p>
<p>Right now I&#8217;m thinking about combinig both versions of Awake to just one that is sold for $0.99 only&#8230;maybe that&#8217;s the best way to go. We will see!</p>
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